Shay
EXPERIENCE
12+ Years: PM & System Analysis
CORE CAPABILITIES
System Analysis (BRD/PRD),
Agile & Scrum, ERP/CRM Integrations,
E2E Digital Transformation
PROJECT PHILOSOPHY
If it doesn't solve a problem efficiently,
it's not finished.
BORN IN
Tel Aviv, Israel
EDUCATION
BA in Communication -
The Open University
WHY PM & ANALYSIS?
I love turning complex business visions
into structured, scalable technological reality.
Services
01
System Analysis & Strategy
Technical characterization and specification (BRD/PRD), mapping complex data flows, and translating business requirements into technical solutions.
02
Digital Product Management
Leading the full E2E project lifecycle (SDLC) from concept to launch, defining roadmaps, and ensuring project goals are met with precision.
03
UI/UX & Digital Architecture
Detailed characterization of user experiences for portals, enterprise systems, and mobile apps using advanced wireframing and prototyping tools.
04
Core System Integrations
Managing complex integrations between ERP (Priority) and CRM (Salesforce, MS Dynamics) systems to ensure seamless organizational data flow.
05
AI Solutions & Automation
Architecting AI-driven workflows and automation (Zapier, Gen-AI) to optimize internal processes and achieve significant operational savings.
06
Project Leadership (Agile/Scrum)
Matrix management of development and QA teams (Local & Offshore), implementing Agile methodologies using Jira, Monday, and Asana.
07
QA & Technical Oversight
Leading QA lifecycles, defining test cases, and managing bug tracking in Jira to ensure software delivery meets the highest technical standards.
08
Business Process Mapping
Description: Translating complex business logic and financial regulations into structured technical data flows and actionable system specifications.
09
CRM & ERP Implementation
Description: Expert-level customization and synchronization of Salesforce, Microsoft Dynamics 365, and Priority ERP systems to streamline organizational operations.
10
Data-Driven Optimization
Description: Monitoring project KPIs and ROI through advanced analytics tools (Google Analytics, Power BI) to drive continuous product improvement and growth.
About Shay
13
YEARS OF EXPERIENCE
Shay worked with the biggest brands in Israel and brought them phenomenal results. Shay’s work consists of 5 elements research, strategy, data, psychology & technical expertise.