Shay Levy
Bridging Creativity, Technology & Data to Build Meaningful Growth
Hakeren – Foreign Workers Fund
Overview
Hakeren is an organization that provides support and services for foreign workers in Israel, including employment guidance, rights assistance, insurance solutions, and legal support.
When I joined the project, the main challenge was reaching a diverse audience with different languages, backgrounds, and limited trust in traditional communication channels.
My goal was to create a digital ecosystem that would increase awareness, build trust, and connect foreign workers with essential services.
The Challenge
The main challenges were:
- Reaching a fragmented audience across multiple communities.
- Reducing dependency on expensive paid advertising.
- Creating accessible content that users could understand and engage with.
- Building trust within a community that often relies on word-of-mouth recommendations.
Strategy & Execution
I developed and implemented a digital marketing strategy focused on:
Community Building
Created and managed digital communities that became valuable communication channels for thousands of foreign workers.
Content Strategy
Developed relevant, accessible content adapted to the audience’s needs, including informative posts, videos, and social content.
Social Media Growth
Built a consistent content strategy designed to increase engagement, reach, and organic growth.
Video Marketing
Created video content optimized for social platforms, resulting in significant organic reach and viral exposure.
Digital Optimization
Improved the website experience and created clearer user journeys to help visitors find relevant information.
Strategy & Execution
I developed and implemented a digital marketing strategy focused on:
Community Building
Created and managed digital communities that became valuable communication channels for thousands of foreign workers.
Content Strategy
Developed relevant, accessible content adapted to the audience’s needs, including informative posts, videos, and social content.
Social Media Growth
Built a consistent content strategy designed to increase engagement, reach, and organic growth.
Video Marketing
Created video content optimized for social platforms, resulting in significant organic reach and viral exposure.
Digital Optimization
Improved the website experience and created clearer user journeys to help visitors find relevant information.