Shay Levy
Bridging Creativity, Technology & Data to Build Meaningful Growth
Obuz Burla & Co. – Law Firm
Overview
As Marketing Manager at Tzag Elita, the exclusive Gigabyte Enterprise partner in Israel, I led the marketing strategy for Gigabyte’s enterprise solutions, including AI infrastructure, GPU servers, HPC clusters, enterprise storage, and data center technologies.
My role combined strategic marketing, digital transformation, product marketing, eCommerce management, marketing automation, and technical project management while working closely with global technology partners including NVIDIA, AMD, Intel, ASUS, DDN, VAST Data, ClearML, and Run.
The Challenge
Enterprise infrastructure is one of the most technically complex B2B markets. Decision-makers require deep technical knowledge, long sales cycles, and high levels of trust before making purchasing decisions.
The objective was to establish Gigabyte Enterprise as a leading AI infrastructure brand in Israel while increasing qualified B2B opportunities, modernizing the company’s digital ecosystem, and supporting rapid business growth.
My Responsibilities
Marketing Strategy
Developed and executed the company’s complete B2B marketing strategy, aligning business goals with measurable marketing initiatives while supporting sales and business development activities.
Technology & Product Marketing
Translated highly technical enterprise solutions into clear business value for CIOs, IT Managers, AI teams, research institutions, universities, government organizations, and enterprise customers.
Website & eCommerce Management
Managed the company’s B2B eCommerce platform, including product catalog management, pricing, user experience, content, inventory synchronization, and ongoing optimization.
Oversaw the integration between the website and the Priority ERP system, ensuring seamless synchronization of products, inventory, and operational data.
Customer Service Portal
Led the complete development of the company’s customer service portal, including business requirements, UX planning, interface design, development coordination, automation, and continuous improvements.
Marketing Automation
Designed and implemented marketing automation workflows connecting websites, lead forms, CRM processes, newsletters, and customer communications, improving operational efficiency and lead management.
SEO & Digital Growth
Developed and executed the company’s SEO strategy, improving search visibility, technical optimization, website structure, and long-term organic growth.
Content & Thought Leadership
Created technical articles, newsletters, landing pages, product presentations, case studies, and educational content designed to simplify complex technologies and position Gigabyte as an industry leader.
Conferences & Webinars
Planned and produced AI conferences, customer events, webinars, and technology seminars for enterprise customers, business partners, universities, and technology professionals.
Managed every stage of production, including strategy, logistics, supplier coordination, speakers, promotional campaigns, registration systems, and post-event communication.
Partner Marketing
Collaborated with leading global technology companies including NVIDIA, AMD, Intel, ASUS, DDN, VAST Data, ClearML, and Run on joint marketing initiatives, product launches, and partner campaigns.
Analytics & Performance
Monitored marketing KPIs, analyzed campaign performance, measured ROI, and continuously optimized marketing activities using data-driven insights.
Results
- Increased organic website traffic by 300%.
- Improved strategic keyword rankings from approximately #30 to Top 5 on Google.
- Increased inbound business inquiries by 173%.
- Tripled Marketing Development Funds (MDF) activity through strategic partner marketing.
- Successfully launched and managed a fully integrated B2B eCommerce platform.
- Implemented Priority ERP integration for inventory and product synchronization.
- Designed and launched a digital customer service portal with automated workflows.
- Successfully planned and produced enterprise AI conferences and professional webinars.
- Strengthened Gigabyte Enterprise’s digital presence and market positioning in Israel.
- Improved operational efficiency through marketing automation and digital process optimization.
Core Skills Demonstrated
- B2B & B2C2B Marketing
- Product Marketing
- AI & HPC Marketing
- Digital Transformation
- eCommerce Management
- Priority ERP Integration
- Marketing Automation
- Customer Portal Development
- SEO Strategy
- Lead Generation
- Event Production
- Webinar Production
- Partner Marketing
- Project Management
- Analytics & Business Intelligence