project description
Duration
2017
SERVICES
Marketing strategy, branding, content creation, campaigns, online graphic design
INDUSTRY
commerce
Olympia
Company description: Olympia was founded in 1970 and specializes in importing and marketing flexible floor coverings of all kinds. Olympia offers a wide and impressive portfolio of solutions for both the public / institutional and the private and home sectors. Their clients include: Isrotel hotel chain, the Crowne Plaza hotel chain, hospitals, government offices and the Israeli prime minister’s office, Bank Hapoalim, Rami Levy and many more.
Marketing Goals: Increase digital engagement and brand awareness on social media and reach new leads.
Behind the Scenes
Marketing Strategy: informative content was that give added value to the reader, than a simple ad that promote a product.
Way of action: We published three static posts that dealt with different topics in 3 languages: English, Hebrew and Arabic. The content was light and entertaining, with valuable information and images that would attract the attention of the audience we were targeted on. We used sponsored promotion on Facebook & Instagram, and I used personalized retargeting & behavioral retargeting.
results
Social Media
engagement Increased by 25%
Demography
Diversification of the demographic audience of buyers by 17%
ROI
increased by 30%
Behind The Scenes look
Design
