2020 - 2022
Marketing strategy, branding, content creation, campaigns, online and offline graphic design, community creation, supplier management & Web Design
Social Service, legal
Hakeren - Foreign worker fund
Company Description: Hakeren helps foreign workers with all their needs while they work in Israel, including work visas, refugee visas, residence visas, assistance in obtaining medical insurance, assistance with legal issues, exercising all their rights, and more.
Marketing Goals: Hakeren’s competitors invested a lot of work in their offline marketing, but when it came to online, they only focused on Google, so the bid on Google was very high. No one knew how to target foreign workers that just arrived to Israel and foreign workers that live in Israel, employers, potential employers and potential business partners. Facebook doesn’t give it as an option, so I needed to make that option.
Behind the Scenes
Marketing Strategy: Increased organic activity, and by doing that, increased their database. Focus mainly on the digital platform where there isn’t any competition, and make them the dominant company in their field in the digital platforms.
Way of Action: Each day, they posted new videos, and I created a database from those videos. With a unique targeting technique I developed over the years, I managed to target each video and each static post I made to the relevant audience, even if small. We always made the content personal and friendly. The offline marketing also targeted the audience to follow Hakeren on social media, and we built a community on Telegram where employees can find work. We found our diamond in the rough, and all we had to do was help it reach its full potential.