Marketing Strategy: Increased organic activity, and by doing that, increased their database. Focus mainly on the digital platform where there isn’t any competition, and make them the dominant company in their field in the digital platforms.

Way of Action: Each day, they posted new videos, and I created a database from those videos. With a unique targeting technique I developed over the years, I managed to target each video and each static post I made to the relevant audience, even if small. We always made the content personal and friendly. The offline marketing also targeted the audience to follow Hakeren on social media, and we built a community on Telegram where employees can find work. We found our diamond in the rough, and all we had to do was help it reach its full potential.