Company Description: The Teachers’ Union is a representative organization of teaching workers in the State of Israel, including kindergarteners, teachers, administrators and consultants. The Histadrut was established in 1903 and has about a quarter of a million teaching staff and retirees. The Teachers’ Union has an exclusive membership club that offers many discounts known as “Ashmoret”. The club “Ashmoret” is on a credit card and has a website offering more benefits. 

Marketing Goals: Increase sales by 20% and improve UX/UI.

Marketing Strategy: Change the design while keeping the brand language in mind, Upload all the day-to-day benefits & products most attractively – including images, videos and content writing.

Way of Action: Daily cooperation with the product management department in the various ways it is desired to present the products and push certain products to the front.

Marketing Results: Sales increased by 45%