Company description: Appearia is an Israeli startup specializing in creating leading Augmented, Virtual Reality and XR products.

Marketing Goals: I started working with Appearia when they just started out in 2017. Appearia marketing budget was limited, so we knew we could work together for only a couple of months. Appearia’s main goal was to recruit investors & business partners and build their brand.

Marketing Strategy: Build a brand language, and make the content accessible to non-technological business men and women.

Way of Action: The designs were provided by Appearia, and my main objective was to target the right audience while using advanced targeting techniques on social media, but for it to work, the content needed to speak to the interests of the audience we were targeting.