Shay Levy
Bridging Creativity, Technology & Data to Build Meaningful Growth
Livnat Poran
Overview
Livnat Poran is one of Israel’s leading companies specializing in medical rights realization. As Marketing Operations & Digital Marketing Manager, I was responsible for driving digital marketing performance, leading cross-functional projects, optimizing marketing operations, and supporting business growth through data-driven decision making.
Working closely with senior management, the sales department, internal teams, and external partners, I managed large-scale marketing activities while continuously improving processes, campaign performance, and operational efficiency.
The Challenge
The organization managed high-volume digital campaigns with monthly media budgets of approximately ₪500,000 while preparing for a company-wide transition to Salesforce CRM.
The objectives included reducing Cost per Lead (CPL), improving lead quality, maintaining marketing performance during the CRM migration, identifying new customer acquisition channels, and strengthening collaboration between Marketing and Sales.
My Responsibilities
Marketing Strategy
Developed and executed marketing initiatives aligned with business objectives, identifying growth opportunities and continuously improving marketing performance.
Marketing Operations
Managed day-to-day marketing operations while coordinating internal departments, external agencies, suppliers, and stakeholders to ensure efficient execution across all marketing activities.
Salesforce Implementation
Led the marketing side of the organization’s migration to Salesforce CRM, mapping marketing processes, supporting implementation, and ensuring a smooth transition with minimal business disruption.
Performance Marketing
Oversaw digital campaigns with monthly media budgets of approximately ₪500,000, continuously optimizing campaign performance, improving lead quality, and reducing acquisition costs across multiple advertising platforms.
Marketing Automation
Improved marketing workflows and operational processes by introducing automation solutions that streamlined repetitive tasks, enhanced lead management, and increased overall efficiency.
Agency Management
Managed the ongoing relationship with Gitam BBDO, supervising online and offline advertising activities, campaign execution, creative approvals, media planning, and overall marketing performance.
Business Development
Identified new business opportunities, strategic partnerships, and innovative marketing initiatives to support customer acquisition and long-term business growth.
Innovation & New Marketing Channels
Researched, evaluated, and tested new advertising opportunities, including podcasts, Taboola, Outbrain, and additional digital media channels to expand reach and improve campaign effectiveness.
Creative Direction
Led creative approvals and marketing messaging to ensure consistent branding, effective communication, and high-performing advertising materials across all channels.
SEO Management
Supervised SEO activities, monitored organic performance, and worked closely with external specialists to improve search visibility and long-term organic growth.
Data Analysis & Performance Optimization
Analyzed campaign performance, marketing KPIs, conversion funnels, and customer behavior to identify optimization opportunities and support strategic decision-making.
Sales Collaboration
Worked closely with the Sales Department to improve lead quality, optimize lead management processes, and align marketing activities with business objectives.
Conferences & Corporate Events
Planned and coordinated conferences, professional events, and business development activities, managing suppliers, logistics, promotional materials, and event marketing.
Team & Vendor Management
Supervised the internal marketing coordinator while managing external agencies, creative suppliers, media partners, developers, and additional vendors to ensure high-quality project delivery.
Strategy & Execution
I developed and implemented a digital marketing strategy focused on:
Community Building
Created and managed digital communities that became valuable communication channels for thousands of foreign workers.
Content Strategy
Developed relevant, accessible content adapted to the audience’s needs, including informative posts, videos, and social content.
Social Media Growth
Built a consistent content strategy designed to increase engagement, reach, and organic growth.
Video Marketing
Created video content optimized for social platforms, resulting in significant organic reach and viral exposure.
Digital Optimization
Improved the website experience and created clearer user journeys to help visitors find relevant information.
Strategy & Execution
I developed and implemented a digital marketing strategy focused on:
Community Building
Created and managed digital communities that became valuable communication channels for thousands of foreign workers.
Content Strategy
Developed relevant, accessible content adapted to the audience’s needs, including informative posts, videos, and social content.
Social Media Growth
Built a consistent content strategy designed to increase engagement, reach, and organic growth.
Video Marketing
Created video content optimized for social platforms, resulting in significant organic reach and viral exposure.
Digital Optimization
Improved the website experience and created clearer user journeys to help visitors find relevant information.
Results
- Managed digital marketing campaigns with monthly media budgets of approximately ₪500,000.
- Successfully supported the organization’s migration to Salesforce CRM.
- Reduced Cost per Lead (CPL) through continuous campaign optimization.
- Improved lead quality and marketing efficiency using data-driven optimization.
- Expanded advertising opportunities by evaluating and implementing new acquisition channels.
- Strengthened collaboration between Marketing, Sales, and external partners.
- Optimized campaign performance across Google, Meta, Taboola, and Outbrain.
- Improved operational efficiency through marketing automation and process optimization.
- Supported business growth through strategic marketing initiatives and continuous performance analysis.