Shay Levy
Bridging Creativity, Technology & Data to Build Meaningful Growth
Hakeren – Foreign Workers Fund
Overview
Hakeren is an organization that provides support and services for foreign workers in Israel, including employment guidance, rights assistance, insurance solutions, and legal support.
When I joined the project, the main challenge was reaching a diverse audience with different languages, backgrounds, and limited trust in traditional communication channels.
My goal was to create a digital ecosystem that would increase awareness, build trust, and connect foreign workers with essential services.
The Challenge
The main challenges were:
- Reaching a fragmented audience across multiple communities.
- Reducing dependency on expensive paid advertising.
- Creating accessible content that users could understand and engage with.
- Building trust within a community that often relies on word-of-mouth recommendations.
Strategy & Execution
I developed and implemented a digital marketing strategy focused on:
Community Building
Created and managed digital communities that became valuable communication channels for thousands of foreign workers.
Content Strategy
Developed relevant, accessible content adapted to the audience’s needs, including informative posts, videos, and social content.
Social Media Growth
Built a consistent content strategy designed to increase engagement, reach, and organic growth.
Video Marketing
Created video content optimized for social platforms, resulting in significant organic reach and viral exposure.
Digital Optimization
Improved the website experience and created clearer user journeys to help visitors find relevant information.
Strategy & Execution
I developed and implemented a digital marketing strategy focused on:
Community Building
Created and managed digital communities that became valuable communication channels for thousands of foreign workers.
Content Strategy
Developed relevant, accessible content adapted to the audience’s needs, including informative posts, videos, and social content.
Social Media Growth
Built a consistent content strategy designed to increase engagement, reach, and organic growth.
Video Marketing
Created video content optimized for social platforms, resulting in significant organic reach and viral exposure.
Digital Optimization
Improved the website experience and created clearer user journeys to help visitors find relevant information.
Results
Community Growth
- Built a Facebook community of over 90,000 followers.
- Established a Telegram community with more than 25,000 active members.
- Strengthened the organization’s digital presence across multiple platforms.
Organic Reach
- Generated millions of organic video views through strategic content marketing.
- Produced viral campaigns reaching up to 2 million organic views per video.
- Increased audience engagement through consistent, value-driven content.
Brand Awareness
- Positioned Hakeren as one of the leading organizations serving foreign workers in Israel.
- Expanded brand recognition across multiple communities and languages.
- Strengthened trust through educational content and community engagement.
Business Impact
- Supported the opening of an additional branch in Tel Aviv.
- Contributed to significant business growth through digital marketing initiatives.
- Helped establish long-term communication channels connecting thousands of foreign workers with the organization.
Digital Transformation
- Improved the user experience of the organization’s website.
- Developed scalable marketing processes for long-term growth.
- Built sustainable digital communities that continued generating engagement beyond paid campaigns.